Advisors Plus Marketing Brings the Entrust Promise to Life

Entrust is a small-but-growing credit union based in Richmond, VA that has a unique mission: It is dedicated to serving churches and Christian-based organizations, and takes member trust and financial empowerment extremely seriously.

Advisors Plus worked with Entrust in 2012 to craft a convenience check promotion designed to encourage balance transfers to Entrust. Advisors Plus designed a targeted direct mail campaign with a promotional offer of 3.99% for the life of the balance, which was also solicited through Entrust's branches and website.

The combined efforts were extremely successful, with an average transfer per responder of nearly $5,000. As the campaign neared completion in mid-May of 2012, transferred balances had reached $1.5 million.