Checking Account Enhancement
Consider the Plus Factor
A convenience checking campaign can be an extremely effective way to increase balances in a short period of time. It's a low-risk, high-reward marketing program that benefits both member and credit union.
Advisors Plus helped small-but-growing Entrust attract balances of $1.5 million in only three months. Advisors Plus also worked with Baxter, one of the 100 largest credit unions in the US. The Marketing Services team helped identify increased checking penetration as a major profit opportunity, and implemented branch and direct mail campaigns that resulted in a nearly 20% increase over three years.
Come to the Plus Side
Partnering with Advisors Plus to design a checking account enhancement campaign starts with analyzing your membership base and setting growth goals.
Using our proprietary data mining, predictive modeling and segmentation analyses, we help a credit union formulate precisely the right targeted offers to increase checking penetration among your targeted, creditworthy members.
Advisors Plus then tailors your campaign execution through direct mail and/or branch sales to be sure that your checking campaign maximizes its chances for outstanding success.
We welcome inquiries about how our experts can be of service to your organization and expanding your Checking penetration.