Does an Affinity Card Program Spell Opportunity for Your Credit Union?

Today’s affinity card programs boast improved card features and more advantageous pricing and interchange rates. But does that necessarily make an affinity card program right for your credit union? This Advisors Plus Decision Guide creates a self-guided, hands-on decision framework to help your credit union analyze that question and identify the financial, marketing and compliance support it needs.

Whether your credit union is responding to an outside RFP, exploring a strategic growth opportunity that your management has brainstormed, or is researching a member request, this guide will provide your management with the background, questions, and decision-making approach necessary to help you "know before you grow" in evaluating affinity card partnerships and avoiding their pitfalls.