Marketing Strategy

Consider the Plus Factor

Few credit unions would disagree with the importance of marketing to their members, but not many have the resources to maintain an in-house marketing and analytics staff just to run a few campaigns per year.

At Advisors Plus Marketing Services, we supplement your internal marketing and branch sales efforts to maximize your marketing results. The innovative, data-driven marketing campaigns that we develop for our credit union clients consistently achieve outstanding results in very cost-effective ways.

Using Advisors Plus portfolio modeling and segmentation techniques, our credit union clients have achieved response rates and average balances well above industry standards. Advisors Plus marketing campaigns have helped credit unions achieve phenomenal portfolio growth, with an average of 16% growth in balances and 5% growth in gross active accounts from year to year.

Come to the Plus Side

When your credit union partners with Advisors Plus to design a marketing campaign, we customize a solution for you based on our leading-edge, proprietary data mining, predictive modeling and segmentation analytics. Our emphasis on both creativity and ROI lets our team create winning campaigns for you that will deliver the WOW factor to your members and keep your credit union ahead of the competition.

Advisors Plus also offers campaign execution, support and tracking that are second to none. From the design of campaign materials, to targeted direct mail, to back-end analysis of your results, Advisors Plus has the expertise and manpower to see your campaign through to success.

Advisors Plus Marketing Services assists nearly 400 credit unions each year with marketing campaigns that range from customized, targeted programs to turnkey new account acquisition and activation campaigns. Last year alone, Advisors Plus Marketing Services mailed over 3.5 million targeted direct mail pieces on behalf of its credit union clients.