Turning Challenges into
Let Advisors Plus create targeted growth campaigns that increase your member loyalty and account activity while minimizing your underwriting and portfolio risk. Our team works with you to set your growth objectives and develop the right tactics to achieve them. Let us help you adjust underwriting and credit-line assignment policies to fine tune your credit card approval rates, or jumpstart inactive accounts through reward or cash-back offers.
Credit unions often struggle with declining response rates and ineffectively performing campaigns. This can be due to a lack of targeting. Marketing campaigns require data-driven targeted marketing efforts to reach the right members with the right message and through the right channel. With the data generated by serving over 1,200 credit unions each year, Advisors Plus has built the targeted marketing models that can give you the best possible outcome.
Deciding where to spend your limited marketing budget is a big decision, and estimating the ROI on your activities can be impossible without previous data points for cost and incremental revenue. Advisors Plus has the experience to be able to give you estimates on your campaign performance. This information can give you the power to make the right decision on where you spend your marketing budget.
By using Advisors Plus proprietary SAS selection and exclusion-criteria software our credit union clients achieve an average penetration rate of 24%—dramatically above the industry average of 18%.
We can tailor a single growth campaign or a series of initiatives. Our campaigns have grown loan balances by 57% to 11.2 million over a two-year period.
Solid market research is one of the reasons our campaigns can post a 67.2% gain in annual card income.
Amazon Tie-In Fuels Campaign Success
BFSFCU card usage increases.
Card Portfolio Growth
Advisors Plus serves as marketing department.
Usage Campaigns and Targeted CLIs
How Diamond Credit Union builds loyalty.