Founding Philosophy

Advisors Plus was founded in 2004 as an in-house consulting team within PSCU, the nation's leading credit union service organization (CUSO).

Our original mandate was to work with PSCU member credit unions using PSCU solutions to help build lines of business such as checking, credit cards and contact center operations that would benefit and delight our members.

As the years went by, both Advisors Plus and the credit union world in general grew in strength and sophistication and the competitive landscape changed.

Our Advisors Plus team has kept its focus squarely on serving our client credit unions' members and community, and we have enhanced our toolkit and expertise to include innovations such as predictive analytics, risk analysis, branch training and social media.

To fully embrace these expanded opportunities, Advisors Plus launched as an independent business unit of PSCU in early 2012. For the Advisors Plus team, this exciting change has meant a more entrepreneurial approach to meeting the needs of credit unions and their members nationwide while continuing to draw upon the resources and expertise of our parent company.